Sales & Marketing

The Marketing Plan

The goal of any marketing plan should be to increase revenue. Any thing that leads to getting sales can be considered marketing, to include advertising, brochures, catalogs, sales letters, Internet web sites, signs, literature, labels, cold calls, public relations, and many other activates and promotion. Every thing you do in business should be looked at as a promotional opportunity. You go out to eat, leave a business card, You send an E-mail, include a link to your web site, You mail an invoice, include a discount coupon etc.