Specific Competence

Specific competence;

What is it, that you have, or do, that no one else does, that will have a bearing on your chance for success, or that adds value to your company, or that gives you the competitive edge?

The list would possibly include, recipes, patents, trade marks, trade dress, zoning restrictions, exclusive distribution rights, copy writes, exclusive contracts, license agreements, monopoly rights, etc.

If you have a good specific competence, you will get everyone's attention, and garner support for your project. This is often left out of business plans, and should be included if you have that extra something. Evidence will probably be required.

Business Plan Example.

Johnny Q's Barbecue restaurant's has the following list of things that will help give it a competitive edge in the market place.

1. A unique name.
2. A secret recipe for making a mild Barbecue sauce that has a loyal following.
3. A custom made catering trailer that no one else is using at this time.
4. A method of cooking mouth watering chopped Barbecue for sandwiches that brings them back for seconds and holds its flavor when frozen.

Barbecue Sauce recipe

1.5 Gallons of ketchup
3 Medium size onions, sliced
2 Cups sugar
1 Cup of salt
1.5 Gallons distilled (bottled) water
3 Tablespoons black pepper
1 16 oz. Bottle of Worcestershire sauce
1 lb. Fat trimmed from cooked Barbecue beef

Cook at 375 degree for 1.5 hours, then at 300 degrees for 2 hours.
Cooking in a covered electric cooker work best.

Strain out fat and onions, add flour to thicken. (Mix flour in 1/4 cup cold water first to prevent clumps.)

(Mix 1/2-cup flour in one cup cold water; add mixture slowly to hot cooking sauce until thick)

If it was easy, everyone would be doing it. unknown