The Competition

Facing The Competition

Every business has some type of competition. This is a good thing! Without competition we would not have the highest standard of living in the world. Think of the old communist countries were competition was not allowed. Where would you rather live? Competition forces you to think of better ways of running your business. From the competition you can get new, and maybe better, ideas to improve your own business. Having competition allows you to compare your operation with the other people in your industry.

If you look at the competition as a learning resource your outlook will be totally different. What is the competition doing? What new products have they found? who are their venders? What price points? How do they buy? What are they doing wrong? Any new ideas you can steal? Are your prices to low or theirs to high? What business opportunities have you missed? Etc...

To many times I hear people say the field is over crowded. There are already to many people doing that, etc. Just remember, the older and bigger the competition is, the less nimble and more set in their ways they will be. Think of Mr. Michael Dell of Dell computers, he came to the PC game late and ended up as the leader in the category.

Each morning I look in the mirror and I tell my self,

" I am the competition"

If I do my job correctly, and run my company to the best of my abilities, then the competition will sooner or later be looking at me and my company as "the competition".

If you will maintain that "I am the competition" attitude, you will become the competition to everyone else.