P&L for a Internet Retailer

Sales Income

$968,113

Shipping income

85,169

Total income

1,053,282.

100%

Cost of goods sold

$564,917

Shipping cost

155,707

Total cost of goods sold

720,624

68.5%

Gross Profit

$331,658

31.5%

Adv

1,966

0.2%

Bank fees and legal

10,441

1%

Credit card processing

28,610

2.7%

Insurance

13,619

1.3%

Equipment lease

9,242

0.9%

Maintenance

2,762

0.3%

Mileage reimbursement

3,190

0.3%

Rent

15,600

1.5%

Office supplies

2,923

0.3%

Postage

3,243

0.3

Telephone

15,245

1.4%

Utilities

2,000

0.2%

Warehouse exp

5,925

0.6%

Web site hosting

4,157

.04%

Payroll

165,421

15.7%

TOTAL 

Expenses

$286.344

27%

Profit

$45,314

4%