The Business Description
This is your chance to describe your business in more detail then you did in the executive summary. Is there something unique, or unusual, or new to your market, that will make your business successful? Do you have a service, or style that needs to be explained? Are there still questions after reading the executive summary that needs further clarifications? Etc.
Business Plan Example Johnny Q's Bar-B-Q will be unique, from its western style decor, to the catering trailer from which we will serve outdoor events. Our food offerings will be different from other Bar-B-Que restaurants in that we will barbecue Boston butt meat cuts in addition to the more traditional brisket commonly barbecued. Our chopped beef sandwiches will be made from barbecued back-strap cuts of beef cooked slowly for eight hours rather then the traditional leftover brisket commonly used for chopped barbecue (re-cooked brisket tends to be stringy). It produces a superior sandwich that is so tasty customers ask for seconds and request to go orders.
Customers will be able to choose from the cafeteria line all day or between 11:00AM to 2:00PM they may pick their meat choice directly from the pit area bringing to their dinning experience the heat, smells and ambiance that is Texas Barbecue. Sales will be by the pound or by the plate. Frozen chopped beef and sausage as well as Barbecue sauce will be available to take with you or ship to a friend.
Our catering trailer is designed to keep food hot and allow for the serving of 600 people an hour in an out door setting. The same trailer will be used to transport food to indoor catering events allowing us to keep the food at its optimum temperature to help assure a tasty dining experience.
Customers will be able to sign the walls of the restaurant and business men can leave their ties to be nailed to the rafters. All of this designed to make the customers feel part of the establishment.